How much fun are you NOT having?
Published on May 26, 2010 at 6:54 am, by jenny
A wonderful design
“Work is a four letter word, and a bad day of fishing is better than a good day at work.”
Really? Is this what we are conditioned to believe? Or were these things written by someone who is just really unbelievably bad at their job?
I have often said that it is impossible to hate something that you are good at in this world. I mean, I HATE rollerblading. I seriously despise it. I have never really spent the time to become an accomplished rollerblader. As a result I fall on my rear end, on my front end, skin my knees, and seriously fear my own death as the result of a tragic rollerblading accident.
If I were to practice and take the time daily, I would most likely be a 44 year old woman doing amazing rollerblading tricks on large wooden ramps in a year or so. I don’t really want that, but I could make it happen. As a result, I would look you in the eye and say, “Oh my gosh…I LOVE rollerblading!”
How often do we take the part of our career that we hate the MOST, and really focus on getting good in that area? How many months and years and repeated failures do we have on our emotional resume’ because we never took the time to become accomplished at something about our job that we hate? Guess what? We hate it because we have never dedicated the time not only to becoming adept in that area, but becoming REALLY good!
There is always that guy or gal at the office that repeatedly kicks everyones butt in sales or performance. They appear to effortlessly coast through the day with pixie dust sprinkling their every move. We sometimes hate them. But everyone knows that we resent them for being able to do what we cannot…or HAVE NOT done. At some point in time, Joe or Josephine Pixiedust put in the time, the effort, and the conviction that it took to become good at what they do. Then it became a habit. So it was not effortless, and they never made a pact with Satan. They built a foundation, and now the upkeep is habitual. We need to emulate…not hate.
The most honest thing we can do with ourselves, is to pinpoint what we do not like about our career and CHANGE it to something at which we excel. Dedicate the time to that part of your existence, and see what happens.
The best part of my job is hearing my Wrap-Aholic installers and designers tell me how much they LOVE their job!
We all know what that means.
Jenny Reisch
Wrap-Aholic!
Made You Look!!!!
Published on May 4, 2010 at 5:59 am, by jenny
One of the most entertaining parts of my job, is watching some of the creativity that comes flying out of our designers! Vinyl Graphics and Vehicle Wraps have a purpose. They make you look. Once someone looks, then the design better be impactful enough that they know what the heck they are looking at!
The other day I was out and about here in Springfield Mo, and I saw a vehicle wrap that was done for a very large Ford dealership by one of our competitors. The problem was, I had to follow it and stare at it to find that out! Their logo was simply LOST in the design. It reminded me of the holographic images that people used to buy to hang on their wall. If you stare long enough at it and don’t blink…eventually you will see the image! That should not be the case with vehicle advertising. One look, one message. If done correctly, there should be no confusion.
How clear is your message? Do people know what you do…REALLY? I find that 80% of the people on the street think that my vehicle wrap is a paint job. What that means to me, is that I need to educate, educate, educate. That is an interesting concept in a world where people are trained to SELL SELL SELL!
Try it sometime. Ask your potential client what they know about your business and its facets. Find out as much as you can about theirs as well. The more that I know about someones business, the more valuable that I become to them. And in addition to that, you now have a potential client that finds you interesting because you are actually INTERESTED!
The other day I was talking to a salesman who was trying to sell me something that I had inquired about. At one point he said, “You don’t want that…what you REALLY want is this!” At that point all that I heard was ”blah blah blah.” My needs were not being considered, and if they were, he should have asked more questions and presented the other option differently. Don’t ever take control of a sale. Take concern in a sale.
We are still in a tough economy. We are also in a society of immediate gratification, and constant stimulus which makes everyone have to either learn to multi task, or fall to the wayside. I try more than ever to be present while I am with a current or potential client. Leave your phone in the car, and pay attention to THEM. Invite them for coffee away from their business and find out about their children and their hobbies. Stop being distracted, and get inside the moment!
One of my favorite slogans came to me in High School. At the time I did not realize how important it would be to me some 25 years later.
“We have two choices in life…we can be one OF a million, or one IN a million”
One word symbolizes a whole new ideology. I hope that you strive to be ”In.”
Jenny Reisch-Wrap-Aholic!
A Recipe for Steak Success!
Published on April 16, 2010 at 2:23 pm, by jennyAs a Marketing Manager with a brain that NEVER shuts down, I sometimes forget that even the most overly zealous person needs a good dose of down time. So, on Friday morning before I go to work, I marinate steaks in a Zip-Lock bag. All day long I think about the meal that I will have on Friday night. It is my reward for my work week!
Although you may not be able to cook EVERY Friday like I do, the recipe for my steaks is one that is simple, effective, and mouth watering…7 days per week.
2 KC Strips or the cut of your choice
1/2 cup Olive Oil
1/2 tsp Lawrys seasoning salt.
1/4 tsp ground pepper
4 tablespoons teriyaki sauce
1/4 tsp Cavanders
1 Tablespoon Mayonnaise
Mix everything together and pour it in a zip-lock bag. seal the bag and massage the marinade into the steaks for about 2 minutes. Stick it in the refrigerator for 4-8+ hours and then cook them on the grill to your preference! Watch the flames!
I also take zucchini and cut them lengthwise in 1/3 ” thick slices. Drizzle them with olive oil and Lawrys seasoning salt and cook them on the grill as well. Not too much…leave them a bit crisp, but they will bend slightly when lifted in the center with a fork.
Vegetarians? The zucchini is so good, it will make you want to slap your Mother!
There you have it. My previous blog was about appreciating your customers. This one? Well, it is about appreciating yourself. Let me know how your meal turns out!
Jenny Reisch/Wrap-Aholic!
Losing Sleep is Futile
Published on April 14, 2010 at 6:22 am, by jenny
Fact: You can throw a rock and hit a sign company or window tint company that is doing vehicle wraps.
As a business woman, I take my client relationships very seriously. My biggest insomnia inducing thought involves figuring out how to educate the masses. How do I get our Wrap-Aholic quality and HUGE difference in front of everyone at once? How do I stop people from going elsewhere?
The answer is simple. “I can’t.” What I can do, is please one customer at a time, and give them such a great experience and such amazing quality that they run around like a maniac telling everyone that they see.
I can appreciate every customer. It is no secret that we lead the industry in vehicle wraps. Some people just have not found us yet. Once they do, I can treat them better, give them better design, show them better quality, make them feel appreciated, and build a lifelong relationship with them.
How many times a day do you say, “I appreciate you” to the people around you? I started many years ago, and it has literally morphed my existence into an AMAZING journey. Three words, when spoken and truly heartfelt, can take your business to an entirely new level.
I cannot get in front of everyone at once. I cannot stop businesses from going to the competition and settling for a lesser quality job, when they did not KNOW about us.
What I can do is be patient, be diligent, and make sure that I am focused and appreciative of every person and every business that I have the pleasure of dealing with. I am not entitled to success. I am grateful in each and every moment for the chance to show someone our difference. If they go elsewhere, that is not in my control.
Whether we like to admit it or not, not all customers are concerned with quality, and that is okay. To save a few dollars, sometimes a customer will accept inferior workmanship. I have had to learn NOT to take that personally. Now THAT was a journey that involved a few pity parties! A friend recently told me that God has a way of weeding our garden. The quality minded customers will sit up and listen to you, if you provide the attention to detail that they are looking for. Focus on them. Let the others who are focused on the lowest price and NOT the quality, throw a rock, and find your competitor who is waiting and salivating.
I have an appreciation for detail. If I really want to explain to people what our quality goal is, I like to tell them this:
“When it comes to vehicle graphics and wraps, we are the “Touch Restaurant” in a market full of “Burger Kings.”
If you have not been to Touch Restaurant on Republic Road here in Springfield Mo, then you have no idea what my analogy means. If you can go there, you need to do so. They amaze me every time. I always leave feeling like I mattered to them SO much.
Focus on one customer at a time. Watch what happens. Thank you for reading this. I appreciate you, and hope you will call us when you need anything, even if it is a set of vinyl numbers for your boat, or just to say hello and let us know about your business.
Now get out there and start appreciating!
Jenny Reisch- Wrap-Aholic!
How successful do you REALLY want to be?
Published on March 31, 2010 at 8:37 pm, by jenny
Aggressive and Successful
Vehicle Wraps are quite possibly the best known way to brand your business in the history of time. If I took every client that I have ever had, and added up the amount of money that they have invested in magazine and newspaper advertising, I would probably throw up. Your vehicle will receive 8 MILLION views per year in a city of only 50,000 people. If you are in a city of 300,000 that amounts to 48 MILLION views per year! If you park your vehicle in a highly visible parking spot every time you go shopping, you can add even MORE to that sizable number.
It’s funny to hear someone tell me that they won’t put their business name or logo on their vehicle. They are afraid that they will drive aggressively, and that their business name will be viewable after they cut somebody off, or even flip somebody off in traffic. C’mon…REALLY?
Here is the black and white truth:
Your business is your livelihood. You can take it seriously enough to go the distance with vehicle advertising (yes, I wrapped my BMW), or you can sit back and let your competitors steal your market share with vehicle graphics, or a vehicle wrap. It’s up to you.
The other day I was at a stop light, and I let two cars out into traffic from a parking lot where they were waiting to merge. One of them called me from their cell and said thank you. You see, my phone number is included on my vehicle wrap. I’m not worried about who I might offend in traffic. I am conscious of who I might impress. I branded myself right then and there.
Which school of thought do you possess?
Why Do Car Advertising?
Published on March 11, 2010 at 8:22 pm, by Wrap-aholic.biz
How many miles do you drive a month? Every one of those miles is an opportunity for car advertising to connect with your customers. The American Trucking Association estimates that car advertising generates 16 million impressions a year. And car advertising is the lowest cost of any advertising medium.
You work in a competitive environment, and anything that boosts visibility also grows your business. Car advertising gets you in front of your prospective customers for a surprisingly reasonable cost. And the right car advertising is effective regardless of what you drive – the key is the design.
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