Losing Sleep is Futile
Published on April 14, 2010 at 6:22 am, by jenny
Fact: You can throw a rock and hit a sign company or window tint company that is doing vehicle wraps.
As a business woman, I take my client relationships very seriously. My biggest insomnia inducing thought involves figuring out how to educate the masses. How do I get our Wrap-Aholic quality and HUGE difference in front of everyone at once? How do I stop people from going elsewhere?
The answer is simple. “I can’t.” What I can do, is please one customer at a time, and give them such a great experience and such amazing quality that they run around like a maniac telling everyone that they see.
I can appreciate every customer. It is no secret that we lead the industry in vehicle wraps. Some people just have not found us yet. Once they do, I can treat them better, give them better design, show them better quality, make them feel appreciated, and build a lifelong relationship with them.
How many times a day do you say, “I appreciate you” to the people around you? I started many years ago, and it has literally morphed my existence into an AMAZING journey. Three words, when spoken and truly heartfelt, can take your business to an entirely new level.
I cannot get in front of everyone at once. I cannot stop businesses from going to the competition and settling for a lesser quality job, when they did not KNOW about us.
What I can do is be patient, be diligent, and make sure that I am focused and appreciative of every person and every business that I have the pleasure of dealing with. I am not entitled to success. I am grateful in each and every moment for the chance to show someone our difference. If they go elsewhere, that is not in my control.
Whether we like to admit it or not, not all customers are concerned with quality, and that is okay. To save a few dollars, sometimes a customer will accept inferior workmanship. I have had to learn NOT to take that personally. Now THAT was a journey that involved a few pity parties! A friend recently told me that God has a way of weeding our garden. The quality minded customers will sit up and listen to you, if you provide the attention to detail that they are looking for. Focus on them. Let the others who are focused on the lowest price and NOT the quality, throw a rock, and find your competitor who is waiting and salivating.
I have an appreciation for detail. If I really want to explain to people what our quality goal is, I like to tell them this:
“When it comes to vehicle graphics and wraps, we are the “Touch Restaurant” in a market full of “Burger Kings.”
If you have not been to Touch Restaurant on Republic Road here in Springfield Mo, then you have no idea what my analogy means. If you can go there, you need to do so. They amaze me every time. I always leave feeling like I mattered to them SO much.
Focus on one customer at a time. Watch what happens. Thank you for reading this. I appreciate you, and hope you will call us when you need anything, even if it is a set of vinyl numbers for your boat, or just to say hello and let us know about your business.
Now get out there and start appreciating!
Jenny Reisch- Wrap-Aholic!
