Made You Look!!!!
Published on May 4, 2010 at 5:59 am, by jenny
One of the most entertaining parts of my job, is watching some of the creativity that comes flying out of our designers! Vinyl Graphics and Vehicle Wraps have a purpose. They make you look. Once someone looks, then the design better be impactful enough that they know what the heck they are looking at!
The other day I was out and about here in Springfield Mo, and I saw a vehicle wrap that was done for a very large Ford dealership by one of our competitors. The problem was, I had to follow it and stare at it to find that out! Their logo was simply LOST in the design. It reminded me of the holographic images that people used to buy to hang on their wall. If you stare long enough at it and don’t blink…eventually you will see the image! That should not be the case with vehicle advertising. One look, one message. If done correctly, there should be no confusion.
How clear is your message? Do people know what you do…REALLY? I find that 80% of the people on the street think that my vehicle wrap is a paint job. What that means to me, is that I need to educate, educate, educate. That is an interesting concept in a world where people are trained to SELL SELL SELL!
Try it sometime. Ask your potential client what they know about your business and its facets. Find out as much as you can about theirs as well. The more that I know about someones business, the more valuable that I become to them. And in addition to that, you now have a potential client that finds you interesting because you are actually INTERESTED!
The other day I was talking to a salesman who was trying to sell me something that I had inquired about. At one point he said, “You don’t want that…what you REALLY want is this!” At that point all that I heard was ”blah blah blah.” My needs were not being considered, and if they were, he should have asked more questions and presented the other option differently. Don’t ever take control of a sale. Take concern in a sale.
We are still in a tough economy. We are also in a society of immediate gratification, and constant stimulus which makes everyone have to either learn to multi task, or fall to the wayside. I try more than ever to be present while I am with a current or potential client. Leave your phone in the car, and pay attention to THEM. Invite them for coffee away from their business and find out about their children and their hobbies. Stop being distracted, and get inside the moment!
One of my favorite slogans came to me in High School. At the time I did not realize how important it would be to me some 25 years later.
“We have two choices in life…we can be one OF a million, or one IN a million”
One word symbolizes a whole new ideology. I hope that you strive to be ”In.”
Jenny Reisch-Wrap-Aholic!
